LED display applications continue to broaden, product diversification. As a rising star in the LED display industry, LED crystal film screen with thin, high transmittance, easy installation and maintenance advantages, such as advertising in the glass curtain wall, choreography display and new retail applications began to make an impact, is an eye-catching gesture into our vision. But it must be said that the market needs further development, and to be exploded.

I, the new advantages of crystal film screen show

1. The field of glass curtain wall Prospects are promising

With the acceleration of urban construction, glass curtain wall building materials have become prevalent. Like the glass curtain wall of the car 4S store, the installation of LED crystal film screen can not only achieve the best penetration effect, to ensure that the store decoration design is not affected. In the limited glass area, to achieve the maximum screen resolution, while ensuring that the glass curtain wall of the permeability effect, from indoor or outdoor viewing, will not block the line of sight openness, making the car 4S store more advanced technology. According to statistics, China‘s urban modern glass curtain wall total area of more than 100 million square meters, is a huge potential market for outdoor media advertising.

LED crystal film screen to decorate the glass curtain wall building, large shopping centers, science and technology-based enterprises and other places, especially. LED transparent film screen applied to the glass curtain wall is not only no sense of contradiction, but also because of its fashionable, beautiful, modern and scientific and technological atmosphere, to the city building adds a special sense of aesthetics.

2. New retail market creates incremental growth

With the rise of the concept of "new retail", transparent LED film screens play an important role in commercial retail windows, interior decoration and other fields, bringing great changes to new retail. Store window display is an important means of retail store product display, publicity and promotion, LED transparent screen set easy installation, high transparency, thin and beautiful and so on many points, the perfect solution to the retail industry window video display problems, rich advertising style, so that the advertising design is very attractive.

Through the LED screen display product categories, hot products and store promotional information, it is convenient for consumers to quickly buy their favorite products, promote consumer demand and enhance the shopping conversion rate. At the same time, LED transparent screen is more than 30% energy-saving than LED conventional screen, which greatly reduces light pollution and energy consumption.

The emergence of new retail is bound to promote the development of commercial display market, at the same time, also gives the LED display screen to create a certain incremental market. There is no doubt that the LED transparent screen belongs to become a dark horse in the field of LED display segment, and its wide range of applications are accepted by more and more users.

3. Stage display highlights more transparent excellent

National cultural performances and entertainment activities show rapid growth, all kinds of cultural evenings and concerts and other activities on the LED display screen demand is increasing day by day. Conventional LED rental screen in the space and lifting and moving technology has matured, but its layout of the lighting design is more restrictive, to the location of the lighting installation is extremely limited, the lack of atmosphere on the stage, ambient light, the stage lacks the atmosphere of the scene, it is difficult to present the perfect stage effect.

Transparent LED display greatly make up for the shortcomings of the traditional LED display. In addition to no conventional LED rental screen bulky thick appearance, LED transparent screen can be built according to the stage modeling diversification, the use of the screen itself transparent, dazzling color characteristics, produce a strong perspective effect, so that the depth of field of the whole picture becomes longer. In addition, transparent LED display screen using unique screen technology and screen body translucent characteristics, can be composed of three-dimensional realistic virtual space, presenting a three-dimensional space sense of three-dimensionality and realism, the visual effect is more shocking. And can be multi-screen common display, for the space of the image movement, stage effects enhance the sense of hierarchy, sense of movement.

II, the market is in the wait and see and pending outbreak

Transparent LED display development time is not long, from 2012 began to develop so far, experienced 8 years, really began to develop in 2017, the industry began to do some large-scale classic cases. From 2017 to 2019, the market size expanded from 400 million dollars to 1.5 billion. Relative to the small pitch screen, rental screen and other market areas, the market scale is weak, the relevant projects are not many, and are mostly concentrated in first-tier cities such as Beijing and Guangzhou.

LED transparent screen promotion is far from enough, many places are the first time I heard of this product, many areas of the market did not open. Out of concern for product stability and maturity, many customers are in a wait-and-see state, waiting for the time is ripe. As the project continues to land and good market feedback, the wait-and-see situation will be cracked, the market will usher in an outbreak. On the other hand, LED transparent screen relative to the conventional screen, the price does not occupy an advantage, the main reason is that there are many customized projects, in research and development, production are time-consuming and labor-intensive. For example, in terms of production, manufacturers generally do not go to stock, wait until there is a project to produce, the production cycle is long.

Transparent screen market is still under development, it is expected that in the next 3~5 years, the transparent screen market will usher in a period of rapid growth. The current industry engaged in the production of LED transparent screen of the formal enterprise is not much, with patented technology, even fewer companies, once the future of the transparent screen market volume, for those who are the industry‘s pioneers, take the lead in the field of transparent screen plowing, with a transparent screen of patented technology, no doubt have a first-mover advantage, more competitive.

And for those who do not have transparent screen technology reserves of enterprises, it is possible that the transparent screen market "rejected". Therefore, the layout of the future transparent screen market, with its own R & D, experience and other advantages to meet the market, LED transparent screen market outlook is promising!